On July 12–13, Amazon will once again host its annual Prime Day sale, providing Prime members with discounts on goods from leading national retailers and independent sellers in a variety of categories, including fashion, electronics, toys, and home goods. Make a note of the event on your calendar, then read on to find out more about what to anticipate this year—as well as which discounts are starting early.


Prime Day kicks off on July 12 at midnight PDT (3 a.m. EDT) and runs through July 13.


How should I get ready for Prime Day?

This year, Amazon has made it simpler and more rewarding than ever to get ready for Prime Day. Members may set up discount notifications and preparation reminders, earn credit to use toward their Prime Day purchases, and get personalized product recommendations. To celebrate before Prime Day, we're also providing a unique gaming experience especially for Prime members. To take part in Amazon Prime Day, sign up for Prime or begin a free trial.


Which markets are taking part in Prime Day?

In addition to Poland and Sweden for the first time ever, Prime members can also take advantage of Prime Day bargains in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the UK, and the United States. Later this summer, Prime Day offers events will take place in Egypt for the first time, as well as in Saudi Arabia, the United Arab Emirates, and India.


What is Prime?

More than 200 million paid members worldwide have access to Prime's top deals, entertainment, and shopping options. In the US, this includes free games with Prime Gaming, more than 3,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Photos, incredible savings with Prime Day, and unlimited access to award-winning movies and television shows with Prime Video. It also includes ad-free listening to 2 million songs, thousands of stations and playlists, and thousands of podcasts with Amazon Music.

Join Prime or start a free trial.


How do you become a member of Prime?

At Amazon Prime Day, you may sign up for Prime or begin a free trial.


You might also be interested in the following: